Global Communication Essay Example | Topics and Well Written Essays - 1000 words

Global Communication - Essay Example 2.1 Validation of Geert Hofstede’s broad classification is the main purpose of this report, and interviews were conducted to collect specific data that either supports or rejects his research work and to draw appropriate conclusions. 2.2 Two Indian and one American students have been selected for this project since their cultural background is significantly different from my native Kazakhstan as well as that which obtains in England, the place of my studies and where I am already exposed to the local culture. Further, India was under the influence of England for nearly two centuries and this opportunity will help to understand if it left a lasting influence on the culture of Indians. 2.4 Keeping in mind the four broad cultural classifications formulated by Geert Hofstede, the questions have been framed. These broad classifications are summed up as follows (Geert Hofstede, cyborlink, 2008): 2.4.3 Masculinity (MAS): High and low masculinity. Aggressive attitudes and high belief in one’s abilities characterise male behaviour in a society with high MAS, while females tend to believe more in destiny, religion and belief in the traditional wisdom. 2.4.4 Uncertainty Avoidance Index (UAI): High or low UAI, denoting the level of tolerance to unstructured situations, ambiguity and uncertainties. Low denotes higher tolerance for variety of opinions, less rule-oriented and greater risk taking appetite. 2.5 For each of the Hofstede dimensions as briefly noted above, three main questions have been framed and the three students were interviewed with the same set of questions in order to eliminate any bias on my part in conducting the research work. These questions are designed to draw out not only broad opinions but also individual preferences since culture is a common denominator of individual behaviours only. The PDI examines the individual in the broader